Paris - Ile De France

Citroen flagship showroom - Champs-Elysees

This page was updated on: Wednesday, January 8, 2020 at: 4:23 pm

Citroen - C42

Citroen's iconic flagship showroom at no42 Avenue des Champs-Elysées is known as C42.

The architectural assemblage of red and white steel and glass replaces the original building where André Citroën exhibited his first car in 1919.

The car manufacturer let the building to a chain of restaurants until 2004 and then fully redeveloped it.

Citroen commissioned the architect Manuelle Gautrand with the creation of this gigantic project.

This extreme makeover was part of an extensive programme of modernisation of the car manufacturer’s image.

But most of all, it was also a way to reinforce the group's position in a futuristic dynamic.

The architectural design was bold in order to reinvent the image of the product and embody the spirit of innovation of the brand.

Citroen, an iconic building

The narrow facade (25m) is therefore a gigantic display window where the glass panels recreate Citroen’s logo, the emblematic double chevron.

The interior is equally innovative.

An elevator links the floors that are laid out on seven superimposed rotating platforms and form an up spiral.

A permanent exhibition relates the manufacturer's history.

This goes from the original models to the emblematic DS and the latest models.

The showroom includes also an aggressive racing prototype to remind the visitors of the sportive character and creative technology of the brand.

However, this contemporary architecture was not to everyone's taste at the time of its creation.

But the controversy it triggered had the desired effect... everyone was talking about Citroen!

The inauguration of the showroom took place in 2007; 10 years later the C2 “belongs" to the Avenue des Champs-Elysées.

The former Emir of Qatar Sheikh Hamad bin Khalifa al-Thani bought the historic showroom for 77-million euros, however Citroen will continue to lease the building.

Directions: 8th district - no42 Avenue des Champs-Elysées
Metro: Franklin D. Roosevelt on Line 1
Coordinates: Lat 48.870232 - long 2.307790

March 27 2020

Garde Republicaine, Paris’ emblematic Gendarmerie force

Garde Republicaine, Paris’ emblematic Gendarmerie force renowned for its Calvary regiment, is in charge of the security of the city and the public
Bust of the composer Lully and ex-voto in Notre Dame des Victoires Basilica

March 5 2020

Notre Dame des Victoires Basilica

Notre Dame des Victoires , a church Louis XIII dedicated to his victories over the Huguenots, but mostly to the Virgin in thanks for the birth of Louis XIV
Hotel Sale - Picasso Museum - Café à Royan - 1940 Cubism

February 19 2020

Hôtel Salé, home to the Picasso Museum

Hôtel Salé, one of the finest mansions in the Marais built with money collected from the salt tax, hence its name, is today home to the Picasso Museum
Passerelle Leopold-Sedar-Senghor with the Tuileries in the background

January 24 2020

Passerelle Leopold-Sedar-Senghor named after a Senegalese stateman

Passerelle Solférino was renamed Passerelle Leopold-Sedar-Senghor to celebrate the 100th anniversary of the Senegalese politician’s birth

Sign up to our newsletter

Travel France Online will use the information you provide on this form to keep in touch with you and to provide updates via our newsletter. By selecting the boxes on the form you confirm your acceptance to receive our newsletter.

You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at admin@travelfranceonline.com

We will treat your information with respect. For more information please visit our privacy policy page